Saucony To Launch A New Ad Campaign

Saucony is one of the most important athletic footwear brands in the world and this month its officials announced a new marketing campaign that will hopefully make Saucony sneakers the first choice of serious runners.

The new campaign has a simple catchy tagline: “We know…because we run” and the clips and ads will feature athletes that have been sponsored by Saucony performing.

The first clips will start rolling in November, just in time for the Christmas shopping spree.

Copy seeks to capture the mind-set of serious runners and the imagery tries for a documentary feel. Text of one ad reads: “We know runs end. But being a runner never stops. Because we run.” The ProGrid Triumph 6 is featured in the fall campaign.

Mary O’Brien, Saucony’s vp, marketing, said: “We’re confident that this new platform will be instrumental in Saucony’s continued growth, especially at the run-specialty channel, while providing consistency across all consumer touch points.”

Saucony Ad

Saucony Ad

Implemented by independent Mechanica in Newburyport, Mass., the campaign includes — in addition to print ads — sponsorship of the E-newsletter and several Web site features, in addition to a microsite that solicits the stories of real runners.

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