Reebok Caught Lying About EasyTone and RunTone Shoes

Liar liar, pants of fire!

Reebok really got burnt on this one. Ouch!

Remember that Reebok launched its revolutionary EasyTone sneakers about two years ago, which were as revolutionary as you can imagine.

With scientifically proven technologies and groundbreaking designs, they were supposed to get your buttocks up to 28 percent firmer.

Now who on earth could pass on such an opportunity?

Not many, as it turns out. The sales of EasyTone and RunTone were skyrocketing and Reebok kept pumping millions of dollars in promotional campaigns that promised that magic 28 percent improvement.

Well, as time passed and more and more people got in on that, complaints started coming in. It seemed that the magic sneakers weren’t delivering the results promised.

If it were just one consumer complaining, they could have simply sent her off claiming she didn’t wear the shoes according to the specifications. But that wasn’t the case. There wasn’t just one unhappy customer. There were hundreds.

Reebok EasyTone Sneakers

Well, the situation finally got to the ears of the FTC who started an investigation.

Surprise!

Following the examination, the FTC concluded that the EasyTone shoes were no more effective in toning your buttocks than just about any other sports shoe out there. At best, they were only somewhat more comfortable during exercise than the competition.

And the science behind the shoe? The one that got the magic number 28? There was none. It was something cooked up by marketing to make it sound believable.

What this means is that Reebok was fined 25 million dollars for making false claims in their advertisement.

Ouch!

Reebok is now supposed to refund the money to any unhappy customer. Also, they’re not allowed to make unproven claims in their future promotional campaigns.

Watch out Skechers or MBT, because they’re coming after you next!

MBT was the first firm to catch on this trend, back in 2005. They launched a line of sneakers with seriously misshaped soles that would work your back muscles and help you improve your posture. They were even featured on Dr. Phil.

The next were the Skechers ShapeUps which I thought were a complete copy of MBT. They’re also selling great, but they should be a little more careful about their claims from now on 😀

What’s to learn from all of this?

I think we should all understand that a pair of sneakers is just a piece of clothing that helps you exercise. It’s not gong to magically reshape your body doing nothing.

It was not the Puma Street Yaam shoes that won Usain Bolt the title of “Fastest man on Earth”. It was his talent, exercise and of course, genetics.

Don’t put your trust into some magic products.

Leave a Comment