Lance Armstrong In Nike Commercial

Tour de France seven consecutive times winner, Lance Armstrong, has just joined Nike for an integrated campaign featuring him and many world renowned athletes in a cal-to-action to join the fight against cancer.

The campaign is called “It’s about you” and includes a TV commercial “Driven” featuring Armstrong as narrator and star, moving on in spite of all criticism.

The campaign includes other short films featuring athletes like Jon Lester, Sanya Richards and LaShawn Merritt, as well as actors Patrick Dempsey and Evan Handler, and other cancer survivors including three-time Iditarod winner Lance Mackey and Sean Swarner who is the first cancer survivor to summit Mt. Everest.

The campaign ran through the Tour de France and the Driven video was aired on many TV station like ABC, CBS, Comedy Central, ESPN, FOX, MTV and NBC and on Good Morning America, the Today Show, The Late Show with David Letterman and The Tonight Show with Conan O’Brien.

Here’s the Driven video:

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