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Lacoste Sneakers

Lacoste Sneakers

Lacoste sneakers are another alternative to footwear offered by the big players in this industry such as Nike and Adidas. Being designed and manufactured by a French company, they are bound to have a totally different approach than their rather aggressive competition, offering a total European look.

It all started when René Lacoste and his team-mates “The Musketeers”, stole the Davis Cup away from the Americans for the first time, in 1927. This breakthrough led him to other important victories in Great Britain and the US.

The story of the “Crocodile” begins in 1927. René Lacoste liked to recount how his nickname became an emblem recognized throughout the world.

“I was nicknamed “the Alligator” by the American press, after I made a bet with the Captain of the French Davis Cup Team concerning a suitcase made from alligator skin.”

“He promised to buy it for me if I won a very important match for our team. The public must have been fond of this nickname which conveyed the tenacity I displayed on the tennis courts, never letting go of my prey!”

Lacoste Sneakers

Lacoste Sneakers

“So my friend Robert George drew a ‘crocodile’ which I then had embroidered on the blazer I wore on the courts.”

In 1933, René Lacoste and André Gillier, the owner and President of the largest French knitwear manufacturing firm of that time, set up a company to manufacture the logo-embroidered shirt.

The champion had designed this for his own use on the tennis court, as well as a number of other shirts for tennis, golf and sailing – as can be seen in the first catalogue, produced in 1933.

This was the first time that a brand name appeared on the outside of an article of clothing – an idea which has since become extremely successful.

This shirt revolutionized men’s sportswear and replaced the woven fabric, long-sleeved, starched classic shirts. Its success led to the introduction of other items, such as Lacoste sneakers

A Word Or Two About The Lacoste Sneakers Logo

The crocodile logo on a fake Lacoste sneaker is nearly level with the bottom stitching of the placket. However, on a genuine shirt the crocodile is half-way between the 2nd button and the stitching.

The real Lacoste crocodile logo is very detailed. It will be stitched on with high-quality thread and have clear colors and lines.

On a real logo, the claws are visible and the tail is rather thin and ends in a pointy tip. The fake logos usually have rounded paws, super-wide mouths and a fatter tail that ends in a blunt tip.

Where To Buy Lacoste Sneakers

When looking to buy a pair of Lacoste shoes, please remember that most items on the net are cheap fakes.

The company distributes its products only through small, specially selected boutiques, not eBay.

If you land on a website which sells only a small list of items, then it’s a good chance that you’ve found a genuine distributor.

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