Converse Sneakers

The former NBA official footwear, Converse sneakers

Converse sneakers have been continually manufactured for almost one hundred years.

Marquis Converse founded the company wearing his name in 1908 and started business as a rubber shoe manufacturer.

The business really started to take off in 1918 when a baseball player in Massachusetts named Charles (Chuck) Taylor came to Converse’s company complaining that the sneakers he wore gave him painful calluses.

Converse immediately saw the huge opportunity and hired him on the spot to help the company design and promote new and much more “feet friendly” sneaker models. Thanks to Chuck Taylor’s full time involvement into promoting them, Converse sneakers started being known by most people as “Chucks”.

Converse sneakers were sold only in black and white for the first few decades. In 1966 however, after huge pressure from several basketball teams, the company finally agreed to release models with different colors.

Converse Sneaker

Converse Sneaker

Converse All Star Chuck Taylor is the best sold sneaker of all times. By the end of the year 2000, more that 650 million pairs were sold all over the world.

In 2001 however, following the huge loss in popularity during the 1990s, Converse went into bankruptcy and was purchased by the old time rival Nike.

Once being the official footwear of the National Basketball Association, Converse sneakers are no longer manufactured in the US but in Asian countries such as China, Vietnam and Indonesia.

Converse sneakers have been a symbol of the punk movement in the early 80’s. Bands like the “Sex Pistols” wore Chucks at several of their US concerts.

People who wear Converse sneakers nowadays are interested in making a fashion statement. Converse sneakers are greatly different from the sneakers that rivals Adidas and Puma offer, making them the ideal footwear for the nonconformist. Being unique in almost every aspect, Chuck Taylor sneakers have always been Converse’s number one product.

You should also take a look at Coach Sneakers, which look strikingly similar to Converse’s shoes, except for the color combination.

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