ASICS Sneakers

Asics is a major Japanese sneaker manufacturer, renowned throughout the United States for the high quality of the sports footwear it manufactures. I recently visited the United States and, living in Europe, I was surprised to see that Asics sneakers are pretty much just as popular as those from Nike or Adidas.

In Europe they are pretty frequent, but they never stood out in a memorable way for me. Their marketing is not as aggressive here yet.

Asics Sneakers

Asics Sneakers

Well, Asics actually started as Onitsuka Tiger in 1949, when Kihachiro Onitsuka started manufacturing basketball shoes for the kids in Kobe, Japan. He saw that school children were wearing inappropriate gear so he set up to provide them with cheap shoes that would help them achieve performance. He achieved that and soon, Onitsuka Tiger became one of the most important manufacturers in the country.

The brand became particularly well known after the ’66 Olympics, when the now well known Onitsuka Tiger stripes were first introduced and became the label’s trademark.

The Asics brand was born in 1977 when Onitsuka tiger merged with GTO and JELENK and created the ASICS Corporation.

The name ASICS is an acronym that stands for ‘anima sana in corpore sano’, the Latin phrase for ‘A sound mind in a sound body’. Now, I’m not a Latin scholar or specialist in these things, but it was brought to my attention that the actual Latin phrase for this is ‘mens sana in corpore sano’ and not what Asics wants it to be.

Well, this is just a branding issue for company and if that’s what they stand for, that’s great. Lately they put pretty much emphasis on this acronym. But if you want a good lesson in Latin, there are better places for that.

The ASICS sneakers are some of the high quality sport shoes you can find nowadays. The range of ASICS shoes is as wide as the number of sports in this world. You’ll find everything from tennis shoes to basketball, football and wrestling.

Whatever your favorite sport, the choice of ASICS sneakers is yours. Take a look at this great selection.

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