Air Jordan III Sneakers, Air Jordan 3 Sneakers

The third sneaker of the Air Jordan line came to life in 1988, after an NBA season in which Michael won more awards than ever, receiving the NBA ‘Most Valuable Player’ award and leading the Chicago Bulls to their best season in almost 15 years.

For the new Air Jordan 3, Nike hired a new designer, Tinker Hatfield, who would later design all Air Jordans up to 15.

He’s also designed the Air Jordan 22 and other athletic sneakers including the world’s first “cross training” shoe – the Nike Air Trainer. It is also rumored that he will design the upcoming Air Jordan 23.

Hatfield is a former athlete who also has an architecture background. Realizing that his knowledge could also be applied to footwear, he designed a sneaker unlike any of the ones before.

With a rather strange look, the Air Jordan 3 was created as a multi-sport sneaker, because, the designer claims, people usually buy one pair and use it to all sorts of activities, although they aren’t appropriate.

With the new model, this problem is solved because the sneaker now combines the specific qualities of the shoes used in the different sports, while allowing medium to high performance for all.

Air Jordan III was the first sneaker to feature the Jumpman logo, which is now one of the best known logos in the world. Nike dropped the Wings-logo featured on the first two Jordans.

The III’s are also famous for the humorous ads depicting Spike Lee as Mars Blackmon, the commercial featuring him being the most appreciated by the Jordan line fans.

Air Jordan 3 is probably the most popular sneaker in the line and Michael Jordan himself is reported to have said the that the III’s are his personal favorite. This shoe is one of the reason the whole line is so successful.

Air Jordan 3 Retro

The Air Jordan III was retroed for the first time in 1994, but just like all the retros of ’94, it performed poorly and stores had a hard time selling them.

But the Air Jordan 3 Retro of 2001 was a huge success and Nike decided to do another release, with new color combinations, in 2003.

In 2007, the Jordan brand will collaborate once more with director Spike Lee to release a limited pair of III’s in a special colorway for the Do The Right Thing movie poster.

2007 also saw the ‘retroed’ versions of the Jordan III’s in 2 monotone colorways, all black and all white, nicknamed the ‘Black Cat’ and the ‘Pures’, respectively.

---