Air Jordan I Sneakers, Air Jordan 1 Sneakers

With the release of the Air Jordan I in 1985, Nike brought the footwear industry into a new era, giving birth to a whole new generation of sneakers that would become the subject of passions and thousands of personal collections.

In the mid 80’s, Nike was watching closely the basketball scene, looking for a name that would gracefully label their next footwear line.

Surprisingly, Michael Jordan was initially only their third best option.

Air Jordan I Sneakers

Air Jordan I Sneakers

But after seeing him perform marvelously for three years in North Carolina and then winning the gold medal as co-captain of the Olympic basketball team in 1984, they realized that he was preparing beautiful surprises in the near future, so Nike immediately had him sign a contract to create the next generation of basketball shoes that would be known as Air Jordan.

The Air Jordan 1 sneaker was designed by Peter Moore. It had a huge yet unexpected publicity boost when the National Basketball Association banned it for violating the league’s ‘color’ rules.

They were seen for the first and last time in an official NBA court on November 17, 1984 during a game between the Chicago Bulls and the Philadelphia 76ers, where the bulls wore these black/red sneakers that did not meet the criteria that specified that they should have at least some white on them.

It is said that Michael Jordan himself didn’t like the black/blue model that much, calling it ‘devil shoe’.

This incident was so well covered by the media that when the Air Jordan I was first released to the public in the next spring, it sold out in a matter of hours.

Colors

An interesting fact is that the Air Jordan I was the shoe that was released in the widest array of colors of the whole Air Jordan sneakers line. 23 color combinations, to be precise.Each pair has a combination of two and comes with two sets of colored laces, to match one of the colors the shoe is made of. For instance, the black/blue model comes with a set of black laces and a set of blue laces.

Besides the official palette, various enthusiasts opened customization shops where they could replace the original colors with any kind of weird combinations they could think of.

Air Jordan 1 Retros

Over the years, Nike reintroduced the Air Jordan I’s, with various success.

The first release of the Air Jordan Retro 3 in 1994 performed poorly. Demand was so low that some stores sold them for as low as 20$.

In 2001 however, the story was different. They were reintroduced as Retro sneakers and the public loved them. They sold out immediately, at prices that defied any common sense.

In 2003, Nike released a leather version of the Air Jordan I, and 2004 saw the release of the Air Jordan 1.5 which may sound like a combination between Jordan I and II, though it looks like none of them.

According to Wikipedia, in 2007 we’ll see a new retro that will include a version of the rare black/red/white model, as part of the “Beginning Moments Package” (BMP).

Leave a Comment