Adidas Sneakers

Looking for a good pair of sports shoes? Then Adidas sneakers are your best choice.

Adidas is one of the first companies to manufacture sneakers. Established in 1924 in Herzogenaurach by two German brothers, Adi and Rudolf Dassler, Adidas sneakers became more and more popular over the years.

Working arm-in-arm, the Dassler brothers turned Adidas into one of the biggest footwear companies, even managing to get Adidas sneakers into the Olympics.

In 1948 however, Rudolf decided to leave Adidas to his brother and move on to create his own successful company, Puma.

Over the next 60 years, Adidas continued to grow and take a well deserved place in the world’s conscience. It continued to purchase and build new factories all over the world, where they now manufacture, amongst the many well known apparel lines, the Adidas sneakers.

Adidas Sneaker

Adidas Sneaker

These days, both for branding purposes and true appreciation for sports, Adidas supports performance athletes. As a mater of fact, Adidas actually brands itself as a high quality sports apparel company. Adidas sneakers are just one of the many things they manufacture, such as t-shirts, pants and backpacks.

The distinct markings of the company are the three white stripes found on all the products they ship out. The same marking can be found on the well know company logo.

In 1997, the company that we used to know as simply “Adidas” changed its name to Adidas-Salomon AG, after acquiring the Salomon Group, another important player in the market and also owner of some totally new technologies that were vital for Adidas’s long term evolution. Eight years later, the company sold Salomon to Amer Sports of Finland and changed its name back to Adidas AG.

In August 2005 the company purchased their big competitor, Reebok, in a transaction worth a whooping 3.8 billion dollars. This merger allows adidas to compete with rival Nike that’s currently dominating the apparel industry.

Also in 2005, they’ve also released the adidas_1, a revolutionary sneaker that uses a microchip. Launched with the slogan “The World’s first intelligent shoe”, the microprocessor uses more than 5 million calculations to adjust the sneaker for better comfort and to the environment.

The company worked with famous singers such as pop star Madonna and rapper Missy Elliot in promoting Adidas sneakers and sportswear.

Sports are an important part of the company’s business pan. They provide sports shoes and uniforms to numerous soccer teams, such as Bayern München, Real Madrid and AC Milan.

If you think Adidas is right for you, take a look at this selection of Adidas sneakers at Amazon.com. There are plenty of shoes to choose from and I’m sure you’ll find something interesting.

Leave a Comment